About Us

We enable innovation for businesses that are navigating transformation. We specialize in building creative cultures


Matt D.M. Watson, Ph.D., PMP

Matt Watson is the founder and Principal Consultant of 9m, an innovation consulting firm based in Boise, Idaho. He began his career in the U.S. Air Force as a forward-air-controller, serving in the invasion of Iraq with the 101st Airborne Division. Following Matt’s service, he worked with the Bechtel Corporation as an organizational development project manager and training director. Later he worked with Hewlett-Packard as a business strategy project manager and is the Chairman of the  Board for the Community Veterans Justice Project.

He obtained his Bachelor of Arts in Organizational Leadership from Chapman University and Masters of Arts in Learning Technologies from Pepperdine University. After spending the first half of his career specializing in organizational development, project management, and lean process improvements, Matt focused his craft on the creative and innovation processes while completing his Ph.D. in Global Leadership and Change at Pepperdine University. There he was able to refine his innovation model while completing his research on the enablement of creativity.

Matt Watson is the author of:

Matt Watson. Finally Creativity in consulting. Also, Innovation in Building. Therefore, strategic consulting.  Providing Consulting, Assessment, Team Dynamics, Facilitation. Strategic Planning, and Change Management. We enable innovation for businesses that are navigating transformation. Specialize in building creative cultures. Diagnose current culture so that we can understand what is hindering creative thought. Develop leadership teams that build & maintain creative cultures. Help form the group to build a diverse team designed for complexity. Run customized workshops designed to maximize idea generation. We help build the strategic plan that will take the innovation from conception to market. Facilitate the change management process to ensure organizational alignment. Matt Watson

Affiliations & Certifications

Weekly Innovation Newsletter

Read our latest innovation articles