Blue Oceans

Organizational Creativity: New Markets
Organizational Creativity: New Markets

Blue Oceans Chan Kim and Renee Mauborgne in 2004 wrote about competitive marketplaces coining the terms Red and Blue Oceans. The Red Ocean is the analogy that represents contested markets. There is a constant fight for dominance. A Blue Ocean... READ MORE

Blue Oceans
June 28,2018 Culture
Blue Oceans

Blue Oceans W. Chan Kim and Renee Mauborgne in 2004 wrote about competitive marketplaces coining the terms Red and Blue Oceans. The Red Ocean is the analogy that represents contested markets where there is a constant fight for dominance. However,... READ MORE