Newsletter

Blue Oceans
June 28,2018 Need for Innovation
Blue Oceans

W. Chan Kim and Renee Mauborgne in 2004 wrote about competitive marketplaces coining the terms Red and Blue Oceans. The Red Ocean is the analogy that represents contested markets where there is a constant fight for dominance and where a... READ MORE

What happened to Hostess Twinkies?
What happened to Hostess Twinkies?

Hostess Brands, amongst different name variations, originated in 1919 and had become a staple of American diets throughout the rest of the century. But what happened to Hostess Twinkies? Bringing to the public Wonder Bread, Dolly Madison, and the jewel... READ MORE

Words To Create With
June 15,2018 Enabling Creativity
Words To Create With

Why would you do that” “That’s weird” “Why don’t you do it the right way?” “What were you thinking?” “If you want something done right, you have to do it yourself. All these phrases presuppose that there is an absolute... READ MORE