Methods of Research

Methods of Research

Qualitative Research

Environment, process, team, and leadership are the model for how to define an innovative ecosystem. The next concern is how to understand and research into these areas. The first approach is a qualitative analysis. Which is the exploration of the underlying reasons for human behavior. This model consists of interviews with the workforce to develop a rich contextual description of the current situation. The data pulled from these interviews will be exaggerated, it can be loosely based, and it can be rumors. However, it will give the interviewer a sense of the organization. Also, it provides an understanding of why people made the decisions that they have. The second methodology is to conduct focus groups. These group interviews also develop a rich contextual description of the current situation. More importantly, they determine an individual’s level of comfortability with expressing their ideas in front of co-workers.

Quantitative Research

The second approach to the understanding of the organization is quantitative analysis. Therefore, searching to understand the current situation using objective measurements. Beginning with an organizational survey. Because this provides an anonymous method to collect feedback on the overall impression of the environment. Next, executing a market and customer analysis progresses the assessment. This helps determine an external perspective of the organization’s place in the market. Additionally, the analysis gives insight into branding, alignment towards market trends, and industry reputation. These two major data points determine customer perspective on innovation perceptions, customer satisfaction, and the future needs of the customer future.

Ethnographic Research

The third approach is applying an ethnographic method. This is the living the experience by the researcher embedding themselves into the organization. Due to time constraints becoming a fulltime worker is not feasible. However, being able to observe meetings and workplace interactions firsthand suffices. This observation of behaviors and actions in a non-obtrusive manner triangulates true organizational behaviors. Associated with ethnographic research is the fourth research approach of understanding of the organizational’ s operational model. Similarly, the flow analysis of how work gets accomplished. Insight is gained by understanding the type of work that is being produced. Understanding how people work together to complete a product. Lastly how their communication enables the work. These factors provide clarity on if their operational and communication model elicits innovative thought or eliminates it.


Watson, M. (2018). Another Common Strategies and Practices Among Facilitators of Innovative Thinking in Organizations. Ann Arbor, MI: ProQuest.

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