Walter Chrysler built the Chrysler Corporation in 1925. Most noteworthy, he grew the company into one of Detroit’s big three automakers. For that reason, he became one of the founding fathers of the early automobile.
Gottlieb Daimler was one of the first pioneers of the internal combustible engine. He took that idea to market and began a car company in the 1890s. The Benz and Daimler’s companies merged into one in 1926. As a result, Daimler-Benz was the main German automaker and noted luxury car throughout the twentieth century.
In May of 1998 Chrysler and Daimler-Benz merged to become DaimlerChrysler AG. The merger design was to create a new giant automaker that could stretch across Europe and the Americas. Due to a projected annual sales of over $150 Billion, this aimed to be the dominant automaker. This combination would address the full consumer auto market. While capitalizing on economies of scale by maximizing German efficiency and American innovation.
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