The 9m Consultant Team

Matthew D.M. Watson, Ph.D., PMP

The founder and Principal Consultant of 9m, a worldwide innovation consulting firm based in Boise, Idaho. He began his career in the United States Air Force as a forward-air-controller, serving in the invasion of Iraq with the 101st Airborne Division. Following Matt’s service, he worked with the Bechtel Corporation as an organizational development project manager and training director then later with Hewlett-Packard as a business strategy project manager.


He obtained his Bachelor of Arts in Organizational Leadership from Chapman University and Masters of Arts in Learning Technologies from Pepperdine University. After spending the first half of his career specializing in organizational development, project management, and lean process improvements, Matt focused his craft on the creative and innovation processes while completing his Ph.D. in Global Leadership and Change at Pepperdine University. There he was able to refine his innovation model while completing his research on the enablement of creativity.


He is the author of “Fear and Loathing in the Accountable Culture” and “Common Strategies and Practices among Facilitators of Innovative Thinking in Organizations"